Our values

Design

Crimson Rose values both traditional and digital processes.

Our print aesthetic has a hand drawn quality. This is something that we love and will always feature in our collections.

Colour

Colour is a part of who we are. It is part of our DNA.

Sustainability

We are conscious about our fabric choices. The fabrics we use are digitally printed, which creates less waste and is less harmful to the environment than other processes.

We minimise waste by making multiple products with our fabrics. We aim for zero waste by creating products with fabric off cuts.

Slow fashion

Crimson Rose believes in creating clothes that last. We want our customers to wear our products for years to come. Better quality products last longer. Fact.

We are not led by trends or tradition fashion cycles. We are not interested in fast fashion.

Carbon footprint

Most of our production takes place in the UK and Europe. We print all our fabrics in the UK and Europe. The construction of all our garments, apart from our t-shirts, takes place in the UK.

The packaging we use is eco-friendly, it can be recycled or is biodegradable. Our swing tickets are printed on recycled card with vegetable dyes.

Accountability

Crimson Rose is constantly looking to make better design decisions. We are not stuck in our ways, but keep an open mind when it comes to new developments and production improvements.